I thought I’d share some TV commercial advertisement with a kick of comedy and awkwardness. The following video is about a beer commercial. To be specific, it advertises how great ‘Bud Light’ is and what people would do for this brand of beer. Beer may be just beer, but in this commercial, co-workers take it to the next level to have that reward of a ‘Bud Light’ beer. This is commercial advertisement with an edge.
This commercial truly shows how effective advertising can influence an individual or many individuals. It is a great example of how advertising a product can spread through interacting with others. With advertisement, it is always more effective when comedy is put into the mix of things. It catches the viewer’s attention and draws them in. Sometimes when the audience is reeled in through advertising, association with what they see and desire are stimulated. Popularity of a product can most times give credit to the amount of advertising it receives.
When I scanned through the book The Empire of Mind by Dr. Strangelove, I found a few pages full of information on advertisement and how it not only is absorbed by many, especially in America, but it also associates with capitalism. According to The Empire of Mind, “Advertising represents a form of corporate speech that tends toward saturation of the collective visual landscape. Advertising saturates the consumer’s visual field with the cultural products of the economic system.” (34) This relates to what I went over with advertising. The consumer’s “visual field” would be with the product ‘Bud Light’ in this particular video. (34)
Advertising plays an active role in our lives. “Quantitative studies report numbers ranging from 1500 to 3000 ads per day. Annually, children are exposed to an average of 390 hours of television commercials.” (34) Moving forward, “news, broadcasts, advertisements, and situation comedies transmit the underlying assumptions of capitalism.” (34)
It is plain to see that advertisement plays a key role in how we see the world and what choices we make in terms of what we aspire to have and achieve.
